Degree: Bachelor’s in Marketing
College/School: College of Business
Annie Cheong, born and raised in Honduras, didn’t discover the world of marketing until she was a junior at FIU. But after taking an Introduction to Marketing class taught by Tim Birrittella, she was hooked and now is graduating with a BBA in marketing. She credits Birrittella with providing help, enthusiasm and motivation every step of the way.
Annie has already distinguished herself in marketing. She joined FIU’s chapter of the American Marketing Association (AMA) and participated in the 2015 Collegiate Conference where FIU’s AMA won Gold Chapter status over 350 chapters.
She also joined AMA’s student-run marketing agency, Roaring Concepts. Her team conducted market research and created an Integrated Marketing Campaign for a start-up company. Next, Annie became a junior account coordinator for Roaring Concepts and managed her own team, working for client PDQ Restaurant. She led the team to conduct research and execute on-campus events to raise awareness and increase the customer base for PDQ. Annie then served on FIU’s AMA executive board as a director of Roaring Concepts, running the agency.
She has also earned certificates in both retail marketing and marketing research. Last summer she was a paid summer intern at Jarden Corporation, a Fortune 500 consumer products company with over 120 brands.
Annie earned a 3.62 GPA and wants to use her talents at a marketing agency and pursue her MBA in the next couple of years.